BUS 308 - Special Topics in Entrepreneurship

Credits: 3

This course is a special topics course related to entrepreneurship. The topics vary by term and instructor. May be repeated for degree credit if the topics are different.

Winter 2022, BUS 308-01: Special Topics in Entrepreneurship: Arts, Entertainment and Entrepreneurship (3).
This class focuses on the interconnection between business strategy and the creative economy. How do entertainment companies run? How does an artistic venture cut through a noisy market? In this course, students will redefine existing business strategies and establish new practices in the creative economy; identify emerging trends, communicate ideas, build communities, and define new markets; and analyze how digital distribution methods have altered the arts and entertainment fields. Case studies and client projects will look at how creative industries can capitalize on digital early adoption and underserved revenue streams. We will end by looking at how Gen Z disrupts current economic models in entertainment. Coulter.