JOUR 220 - Social Media: Principles and Practice

Experiential Learning (EXP): Yes
Credits: 3

Prerequisite: JOUR 201. In this course, students dive deep into social media, learning how to use it as thoughtful and ethical professionals, and examining its growing roles in society, politics, identity, and relationships. Students get hands-on experience in producing news for social media by running a multi-platform social news service. They also learn how to plan a strategic social media campaign, how to use metrics to analyze social media effectiveness, and how to use social media in reporting.