BUS 383 - The Business of Tech

Credits: 3

Prerequisite: at least sophomore class standing. This course explores the unique processes through which invention becomes innovation. The emphasis of the course is on introducing students to the conceptual models and frameworks used to analyze and develop business strategies in technology-focused businesses. The class uses a combination of interactive lectures, case analyses and Harvard Business Review-style readings. Cases and readings are mainly based on strategic (not technical) issues, and thus a technical background is not required for a fruitful experience in the course. This is not a course in new product development but intended rather to help students gain an appreciation for the complexities of the innovation process.