BUS 398 - Strategic Management

Credits: 3

Limited to BSADM, ACCT, or JMCB majors. Not open to students who have taken or are currently enrolled in ACCT 398. Prerequisite: BUS 211, BUS 221, and senior class standing. A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.