BUS 325 - E-Commerce Development

Credits: 3
Planned Offering: Winter

Prerequisite: At least junior standing. An introduction to the benefits, capabilities and related information technologies, which comprise the current state and emerging technologies of e-commerce. This course provides an understanding of how to design, develop and implement e-commerce order processing websites using industry leading e-commerce shopping cart software. In this project-oriented course, students acquire the skills to design, create, and administer a fully functional Web-based e-commerce solution. Students learn how to leverage features of the e-commerce software to attract consumers, increase conversion rates, and maximize the return on their ecommerce investment. No prior e-commerce or Web development experience is assumed. Laboratory fee. Pratt.