2011-2012 University Catalog 
    
    Jul 13, 2025  
2011-2012 University Catalog archived Add to Portfolio (opens a new window)

BUS 317 - Data Mining for Sales, Marketing and Customer Relationship Management


Credits: 4
Planned Offering: Spring 2013 and alternate years

Prerequisites: INTR 201 and 202 and at least junior standing. This course provides an introduction and overview to data mining as a means to understanding customers (existing and potential) in a broad sense, rather than focusing on underlying theory. Many organizations have a wealth of data residing in their databases. Business data mining is the process of collecting and turning this resource into business value. Basic data-mining methods have broad applications: market-basket analysis of scanner data, customer relationship management, churn analysis, direct marketing, fraud detection, click-stream web mining, personalization and recommendation systems, risk management, and credit scoring. The course provides hands-on experience in applying these techniques to practical real-world business problems using commercial data-mining software. Ballenger





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