BUS 3321 - Leadership in Creative Industries

Prerequisite: Instructor consent
Credits: 4

This course is designed to provide selected students (5-6) who have already taken BUS 3320 - Integrated Marketing Communications (“AdClass”) with insight and practice in leadership in an applied creative environment as well as increased mastery in a particular field related to advertising. Students in BUS 3321 will serve as the leaders (“advisors”) to students (“teammates”) enrolled in the BUS 3320, guiding the project from the initial case study to final communication plan as contained in a submitted plans book and presentation.

Note(s): With permission, may be taken twice for degree credit.