BUS 3320 - Integrated Marketing Communications

Prerequisite: Instructor consent.
Experiential Learning (EXP): Yes
Credits: 4

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.