JOUR 227 - Public Relations Writing

Prerequisite: JOUR 201.
Credits: 3

A writing course to teach the many forms of persuasive writing used by public relations practitioners to reach diverse audiences. Through frequent writing assignments and revisions, students master the art of press releases, media pitches, media alerts, features, public service announcements, newsletters, press kits, backgrounders, and coverage memos for appropriate media outlets. Students are exposed to social media and video skills as well as writing. May carry Community-Based Learning (CBL) designation, when appropriate.