BUS 376 - Design Thinking

Credits: 3

Prerequisite: at least sophomore class standing. This course focuses on how to use design thinking to analyze problems and opportunities. The course is rooted in human-centered and ethical design considerations. The content draws heavily from creative writing, studio art, psychology, theater, and branding to help students engage in empathetic design solutions. The course follows the design thinking process developed by IDEO and follows through empathy, definition, ideation, prototyping, and testing. Open to both majors and non-majors.