JOUR 232 - Research Methods in Mass Communication

Credits: 3
Planned Offering: Winter

Prerequisite: At least sophomore standing.This course introduces students to the systematic study of communication, including quantitative and qualitative research methodologies in both theory-building and applied contexts. Students examine the research process, conceptualization, design, measurement, and analysis. Modes of inquiry studied include survey research, content analysis, experimental research, focus groups, depth interviewing, ethnography, and historical research. The class also engages students in a research project that may serve a local nonprofit agency.Artwick.