BUS 360 - Framing a Franchise: The Business of Entertainment

Experiential Learning (EXP): Yes
Credits: 3

No prerequisite. Appropriate for First-Years. Entertainment franchises are big business that pervade our consumer culture. This course challenges students to evaluate the various practices used to “frame” such creative entertainment franchise properties. Students study a variety of global franchises, such as Peanuts, Star Wars, or Disney lines, analyzing key issues involved in creative product development. These issues include framing, fidelity, and audience management, as well practical processes like the role of development gatekeepers and product licensing structures. The course includes virtual field trips and meetings with with entertainment industry executives. Lind.