2021-2022 University Catalog 
    
    Feb 20, 2024  
2021-2022 University Catalog archived

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BUS 370 - Integrated Marketing Communications


Experiential Learning (EXP): Yes
Credits: 4

Prerequisites: At least junior standing and instructor consent. Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum. Bower.




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