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Aug 31, 2024
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BUS 370 - Integrated Marketing Communications Experiential Learning (EXP): Yes Credits: 4
Prerequisites: At least junior standing and instructor consent. Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum. Bower.
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