BUS 304 - Seminar in Management

Credits: 3 in Fall, Winter; 4 in Spring

Prerequisite: Varies with topic. At least sophomore standing. Preference to senior & junior BSADM majors during the first round of registration. No major preference or restriction for sophomores. Topics vary by term. May be repeated for degree credit if the topics are different.

Winter 2022, BUS 304A-01: Seminar in Management: Business Communication & Technology (3).
This course examines people’s interactions with and through communication technologies, especially the ways these technologies mediate, amplify, and direct social influence. In this course, students use design thinking to formulate communication strategies through unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. This project-based class teaches students to identify emerging trends, communicate ideas, build communities, and define new markets. Students use innovation as a way to analyze or disrupt current communication practices in business. Coulter.

Winter 2022, BUS 304A-02: Seminar in Management: Business Communication & Technology (3).
This course examines people’s interactions with and through communication technologies, especially the ways these technologies mediate, amplify, and direct social influence. In this course, students use design thinking to formulate communication strategies through unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. This project-based class teaches students to identify emerging trends, communicate ideas, build communities, and define new markets. Students use innovation as a way to analyze or disrupt current communication practices in business. Coulter.

Fall 2021, BUS 304A-01: Seminar in Management: Business and Communication Technology (3). Introduces the essentials of how individuals and organizations develop and implement effective communication strategies, focusing on persuasion, audience analysis, and design. Students will learn effective document and pitch decks design as part of the changing landscape in our virtual workplace. The course includes oral presentations and writing assignments with feedback to help students improve their communication effectiveness. This course is designed to explore the nature of creative thinking and creative problem solving as integral strategic components of successful business. Coulter.

Fall 2021, BUS 304A-02: Seminar in Management: Business and Communication Technology (3). Introduces the essentials of how individuals and organizations develop and implement effective communication strategies, focusing on persuasion, audience analysis, and design. Students will learn effective document and pitch decks design as part of the changing landscape in our virtual workplace. The course includes oral presentations and writing assignments with feedback to help students improve their communication effectiveness. This course is designed to explore the nature of creative thinking and creative problem solving as integral strategic components of successful business. Coulter.

Fall 2021, BUS 304B-01: Seminar in Management: Social Media Strategy (3). This course looks at the way social media can be harnessed for brand building, social impact storytelling, or grassroots marketing. This course specifically focuses on user engagement, audience analysis, and effective design as a way to drive analytics. Coulter.