JOUR 180 - FS: First-Year Seminar

Credits: 3 First-year seminar. Prerequisite: First-Year standing. Topic and applicability to FDRs and other requirements varies.

Fall 2020, JOUR 180-01: Introduction to Global Public Relations (3). First-Year Seminar. Prerequisite: First-year class standing only. This course introduces students to the global perspectives of public relations. Corporations, governments, and non-government organizations (NGOs) actively seek to build and maintain mutually-beneficial relationships with the publics in other countries. Research indicates that multinational corporations (MNCs) often struggle to build reputation among local people. In this class, we will discuss various key differences among nations such as culture, media system, political system, and economic structure, which will help us to understand the basic fabric of the country. We will also learn the tactics and strategies of effective public relations in different countries. We will study and discuss various case studies from different countries. Bhalla.