JOUR 227 - Public Relations Writing

Planned Offering: Winter
Credits: 3

Prerequisite: JOUR 201. A writing course to teach the many forms of persuasive writing used by public relations practitioners to reach diverse audiences. Through frequent writing assignments and revisions, students master the art of press releases, media pitches, media alerts, features, publicservice announcements, newsletters, press kits, backgrounders, and coverage memos for appropriate media outlets. Students are exposed to social media and video skills as well as writing. Staff.