2016-2017 University Catalog 
    
    Jun 30, 2022  
2016-2017 University Catalog archived

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JOUR 220 - Social Media: Principles and Practice


Planned Offering: Fall.
Credits: 3

Prerequisite: JOUR 201 or instructor consent. In this course, students dive deep into social media, learning how to use it as thoughtful and ethical professionals, and examining its growing roles in society, politics, identity, and relationships. Students get hands-on experience in producing news for social media by running a multi-platform social news service. They also learn how to plan a strategic social media campaign, how to use metrics to analyze social media effectiveness, and how to use social media in reporting. Coddington




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