JOUR 325 - Crisis Communications

Planned Offering: Winter
Credits: 3

Prerequisite: JOUR 273 or instructor consent; at least junior standing. A case-study approach to current methods of forecasting problems and responding effectively to crises and consequences in the public and private sectors. Topics include identifying and communicating effectively with stakeholders during crises, effective media-relations strategies during emergencies, building an effective crisis-response plan, regaining public credibility following a crisis, and avoiding public relations mistakes during litigation. Abah.