BUS 325 - E-Commerce Development

Credits: 3
Planned Offering: Fall

Prerequisite: INTR 201 and at least junior standing. Preference to BSADM or JOURF (JMCB) majors during first round of registration. An introduction to the benefits, capabilities and related information technologies, which comprise the current state and emerging technologies of e-commerce. This course provides an understanding of how to design, develop and implement e-commerce order processing websites using industry leading e-commerce shopping cart software. In this project-oriented course, students acquire the skills to design, create, and administer a fully functional Web-based e-commerce solution. Students learn how to leverage features of the e-commerce software to attract consumers, increase conversion rates, and maximize the return on their ecommerce investment. No prior e-commerce or Web development experience is assumed. Laboratory fee. Pratt.