BUS 360 - Framing Snoopy: Communicating a Franchise

Credits: 4
Planned Offering: Spring 2015 and alternate years.

Prerequisite: At least sophomore class standing. This course challenges students to critically evaluate the various practices used to “frame” a property in a creative entertainment franchise by exploring the rich exemplar of Charles M. Schulz’s Peanuts comic enterprise. Students study the language of the globally dominant Peanuts franchise, analyzing key issues involved in creative product development, including framing, fidelity, audiences, and gatekeepers. In addition to assessing the comparative values in diverse approaches to framing, students learn about key actors and processes in franchise product licensing and spend time with Peanuts franchise executives on site at corporate and archival locations. Lind.