Strategic Communication, B.A.

Required Courses

Complete all courses in the following list:

• JOUR 101 - Introduction to Mass Communications
• JOUR 201 - Introduction to News Writing
• JOUR 227 - Public Relations Writing
• JOUR 273 - Principles of Public Relations
• JOUR 301 - Law and Communications
• JOUR 330 - Communication Theory and Research Methods
• JOUR 334 - Leading Public Relations Campaigns
• JOUR 345 - Media Ethics

Statistics

Complete the following course:

• SOAN 218 - Basic Statistics in the Social Sciences

• or another statistics course approved by the department head

Diversity of Experience

Choose one course from the following list:

• ENGL 361 - Native American Literatures
• ENGL 366 - African-American Literature
• HIST 159 - Introduction to African American History to 1877
• HIST 160 - Introduction to African American History from 1877
• HIST 268 - Building a Suburban Nation: Race, Class, and Politics in Postwar America
• JOUR 266 - Cross-Cultural Documentary Filmmaking
• JOUR 268 - The Framing of Race in Mass Media
• PHIL 242 - Social Inequality and Fair Opportunity
• PHIL 244 - Feminist Social and Political Philosophy
• POL 250 - Race and Equality
• POL 255 - Gender and Politics
• POL 360 - Seminar: Lincoln’s Statesmanship
• POL 388 - Architecture of Urban Community
• POV 101 - Poverty and Human Capability: An Interdisciplinary Introduction
• POV 249 - Poverty, Oppression, and Privilege
• SOAN 228 - Race and Ethnic Relations
• SOAN 229 - Race: Anthropological Perspectives
• SOAN 231 - (de)Constructing Disability in the U.S.
• SOAN 242 - Sociology of the Black Elite
• SOAN 263 - Poverty and Marginality in the Americas
• SOAN 280 - Gender and Sexuality

• or when appropriate,

• JOUR 295 - Topics in Journalism and Mass Communications

Digital Journalism

Choose one course from the following list:

• JOUR 202 - Introduction to Digital Journalism
• BUS 321 - Multimedia Design and Development

Journalism

Choose one course from the following list:

• JOUR 208 - Audio Production, Podcasting, and Recording Your Voice
• JOUR 220 - Social Media: Principles and Practice
• JOUR 230 - Data-Driven Storytelling
• JOUR 341 - Multimedia Storytelling Design
• JOUR 351 - Editing and Design for Journalism and Strategic Communication
• JOUR 362 - Producing for Live TV and the Web
• JOUR 371 - Financial News
• JOUR 372 - Reporting on the Economy

Upper Level Journalism or Business

Choose one course from the following list:

• JOUR 325 - Crisis Communications
• JOUR 331 - Health and Environmental Communication
• BUS 370 - Integrated Marketing Communications

Internship

Complete two credits of internship from the following list:

• JOUR 451 - News Internship
• JOUR 452 - News Internship
• JOUR 461 - Communications Internship
• JOUR 462 - Communications Internship

Electives

Choose one of the following options:

• Completion of a minor other than Journalism and Strategic Communication
• Four additional courses in another discipline, with at least one at the 200 level or above.

Portfolio

Complete a portfolio in the senior year for assessment.

Total Major Requirements 50 Credits