2013-2014 University Catalog 
    
    Dec 07, 2021  
2013-2014 University Catalog archived

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JOUR 273 - Principles of Public Relations


Credits: 3
Planned Offering: Winter

Prerequisite: JOUR 201. This class focuses on understanding what public relations is and what those who practice public relations do. Students examine the origins of public relations, the nature and role of public relations, the major influences that affect organizational behavior, the ethics of public relations, and the professional development of public-relations professionals. Emphasis is placed on the planning, writing, and management functions, working with media and developing effective public-relations strategies. Hanna.





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