BUS 372 - Cross-Cultural Issues in Marketing

Credits: 3
Planned Offering: Offered when interest is expressed and departmental resources permit.

Prerequisite: Either ANTH 101, 210, BUS 211 or 217. A study of cultural theories and their effects on a variety of international management and international marketing practices. The course uses extensive readings and discussions of various cross-cultural theories and methods of inquiry from the social sciences, general management, marketing, and consumer/organizational behavior literature. Emphasis is placed on understanding both the theoretical dimensions of culture and the impact these dimensions have on a variety of business activities. Students develop and lead seminar sessions and develop an in-depth research proposal applying their understanding of cultural theories to some unexplored phenomena within marketing, or another functional area of management. Readings, discussion, written project, and presentation. Straughan.