BUS 374 - Rogue Marketing

Experiential Learning (EXP): Yes
Credits: 3

Prerequisite: at least sophomore class standing. Explores the business of entertainment, with a focus on the artist as entrepreneur. Students study the ecosystem of the entertainment industry, answering questions such as how deals are made, how projects get greenlit, and who owns the rights to an individual’s art and AI. The class works with real-world independent artists in finding rogue digital marketing approaches for clients with limited budgets.