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Jan 15, 2025
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BUS 377 - Marketing Research
Experiential Learning (EXP): Yes
Credits: 3
Prerequisite: BUS 211 This course focuses on how to use a variety of marketing research tools to collect and analyze data, and report results to clients. Collection covers secondary data, surveys, and experiments. Analytical tools primarily will focus on linear regression, logistic regression, and MANOVA/ANOVA.
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