JOUR 273 - Principles of Public Relations

Experiential Learning (EXP): Yes
Credits: 3

Prerequisite: JOUR 227. This class focuses on understanding what public relations is and what those who practice public relations do. Students examine the origins of public relations, the nature and role of public relations, the major influences that affect organizational behavior, the ethics of public relations, and the professional development of public-relations professionals. Emphasis is placed on the planning, writing, and management functions, working with media and developing effective public-relations strategies.