BUS 321 - Multimedia Design and Development

Credits: 3

Prerequisite: at least junior class standing. This course is an introduction to the process of creating digital content for business purposes. We will focus on designing multimedia content using tools such as Adobe Illustrator, Adobe XD, Figma, Premiere Pro, and WordPress. Students will conduct research on potential users, learn essential design principles, strategize about how and where their content will be distributed, and practice using design tools to create text, video, audio, and interactive content. Planning, usability, project management, and content strategy are central to this hands-on course.