BUS 372 - Leadership in Creative Industries

Credits: 4

Prerequisite: instructor consent. This course is designed to provide selected students (5-6) who have already taken BUS 370: Integrated Marketing Communication (“AdClass”) with insight and practice in leadership in an applied creative environment as well as increased mastery in a particular field related to advertising. Students in BUS 372 will serve as the leaders (“advisors”) to students (“teammates”) enrolled in the BUS 370, guiding the project from the initial case study to final communication plan as contained in a submitted plans book and presentation. Bower.