2018-2019 University Catalog 
    
    Feb 27, 2020  
2018-2019 University Catalog archived

Add to Portfolio

JOUR 325 - Crisis Communications


Credits: 3

Prerequisite: JOUR 273 or instructor consent; at least junior standing. A case-study approach to current methods of forecasting problems and responding effectively to crises and consequences in the public and private sectors. Topics include identifying and communicating effectively with stakeholders during crises, effective media-relations strategies during emergencies, building an effective crisis-response plan, regaining public credibility following a crisis, and avoiding public relations mistakes during litigation. Abah.




Add to Portfolio