2017-2018 University Catalog 
    
    May 13, 2021  
2017-2018 University Catalog archived

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JOUR 227 - Public Relations Writing


Credits: 3

Prerequisite: JOUR 201. A writing course to teach the many forms of persuasive writing used by public relations practitioners to reach diverse audiences. Through frequent writing assignments and revisions, students master the art of press releases, media pitches, media alerts, features, public service announcements, newsletters, press kits, backgrounders, and coverage memos for appropriate media outlets. Students are exposed to social media and video skills as well as writing. Staff.




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