JOUR 377 - Media Management & Entrepreneurship

Experiential Learning (EXP): Yes
Credits: 3-4

Prerequisite: At least sophomore standing. Appropriate for non-majors. Additional course fee required. A seminar examining trends and challenges in media management, including a close examination of industry economics, changing reader and viewer habits, revenue and profit pressures, and labor and management issues unique to the news profession. Swasy.