BUS 398 - Strategic Management

Credits: 3

Prerequisite: Senior standing. Limited to BSADM, ACCB, PACC, or JMCB majors. A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Garvis, Reiter.