BUS 303 - Seminar in Marketing

Credits: 3 credits in fall or winter, 4 in spring

Prerequisite: BUS 211, at least junior standing. Preference to BSADM or JOURF majors during the first round of registration. Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2017, BUS 303A-01: Customer Content (3). Prerequisite: BUS-211 and junior standing. Preference to BSADM or JMCB majors during first round of registration. Customer orientation, customer relationship management, and other such customer-centric topics are important foci in marketing and overall business profitability. While it is valuable simply to understand their roles and applications, it is absolutely essential that someone, somewhere in a firm, be able to actually execute them. The purpose of this course, therefore, is to provide students with experience in customer contact and the techniques used to influence customers, and to learn how to tailor these techniques to a diverse range of individual customers. Fox.