BUS 304 - Seminar in Management

Planned Offering: Fall
Credits: 3 in Fall, Winter; 4 in Spring

Spring 2017, BUS 304-01: Money, Power, and Lies (4). Prerequisite: At least sophomore standing. Preference to BSADM or JOURF(JMCB) majors during the first round of registration. How do we design and lead organizations that foster ethical behavior? This course integrates the disciplines of business ethics and organizational behavior to address this question. It examines the impact of organizational forces on the ability of individuals to act ethically in large, complex organizations, with special emphasis on the financial industry. Beginning with the era of the ENRON and Arthur Anderson scandals and continuing through the 2008 financial crisis, the issue of unethical behavior in large organizations has grown more disturbing. The major case study we address is the 2008 financial meltdown and its aftermath. Outside speakers interact with the class and add perspective. Past speakers have included financial executives and business journalists from Lehman Brothers, Goldman Sachs, and The Washington Post. Herbert.

Winter 2017, BUS 304A-01: Seminar in Management: Supply Chain Management (3). Prerequisite: At least junior standing. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. An exploration of supply chain management. The focus of the course is divided between internal operations, logistics, and external supply relationships in order to identify opportunities for greater efficiency and effectiveness. Critically, the supply chain is viewed as a holistic entity rather than a collection of related firms. Topics include inventory management, communications and information asymmetry, production strategies, shipping, tracking, channel power, and outsourcing versus vertical integration. Throughout the course, significant attention is devoted to global supply chain issues. Fox.

Fall 2016, BUS 304A-C1: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind.

Fall 2016, BUS 304A-C2: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind.

Fall 2016, BUS 304A-C3: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind.