JOUR 232 - Research Methods in Mass Communication

Credits: 3

Prerequisite: JOUR 231 or instructor consent; at least junior standing. This course introduces students to the systematic study of communication, including quantitative and qualitative research methodologies in both theory-building and applied contexts. Students examine the research process, conceptualization, design, measurement, and analysis. Modes of inquiry studied include survey research, content analysis, experimental research, focus groups, depth interviewing, ethnography, and historical research. The class also engages students in a research project that may serve a local nonprofit agency. Artwick. Planned Offering: Winter