BUS 370 - Integrated Marketing Communications

Credits: 4

Prerequisites: At least junior standing and instructor consent. Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum. Bower. Planned Offering: Winter