BUS 321 - Multimedia Design and Development

Credits: 3

Prerequisite: INTR 201 and at least junior standing. Preference to BSADM or JOURF (JMCB) majors during initial registration. This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content. Ballenger. Planned Offering: Fall, Winter