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Washington and Lee University    
  Feb 23, 2018
2017-2018 University Catalog archived

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BUS 376 - Adventures in Advertainment

Credits: 4

Open to both majors and non-majors. This course focuses on how to create strong marketing narratives and execute them through film-production techniques. The content draws heavily from creative writing, studio art, psychology, and branding to help students understand underlying themes of strong narrative development. In addition, much of the course is dedicated to learning how to use open-source film production software in order to bring these narratives to life in a team-based project. Fox.

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