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Washington and Lee University    
  Jan 20, 2018
2017-2018 University Catalog archived

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BUS 360 - Framing a Franchise: The Business of Entertainment

Credits: 4

No prerequisite. Appropriate for First-Years in 2017. Additional course fee required, for which the student is responsible after Friday of the 7th week of winter term. Entertainment franchises are big business that pervade our consumer culture. This course challenges students to evaluate the various practices used to "frame" such creative entertainment franchise properties. Students study a variety of global franchises, such as Peanuts, Star Wars, or Disney lines, analyzing key issues involved in creative product development. These issues include framing, fidelity, and audience management, as well practical processes like the role of development gatekeepers and product licensing structures. The course includes a one-week trip to Los Angeles to meet with entertainment industry executives at studio and key franchise locations. Lind.

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