JOUR 377 - Media Management & Entrepreneurship

Planned Offering: Fall, Spring
Credits: 3-4

Prerequisite: At least sophomore standing. Appropriate for non-majors. Additional course fee required, for which the student is responsible after Friday of the 7th week of winter term. A seminar examining trends and challenges in media management, including a close examination of industry economics, changing reader and viewer habits, revenue and profit pressures, and labor and management issues unique to the news profession. Staff.