BUS 370 - Integrated Marketing Communications

Credits: 3
When Offered: Winter

Prerequisites: At least junior standing and permission of the instructor.Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and generating demand stimulation. A project-oriented course with an emphasis on the strategic application of concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.Bower.